Samsung feels pressure from the Chinese as phone shipments decline
Final updated: November 2nd, 2018 at 12:16 UTC+01:00
Chinese smartphone manufacturers similar Huawei and Xiaomi are giving Samsung a tough fourth dimension especially in key markets. The decline in the Korean behemothic'south smartphone shipments started tardily terminal year. That has remained the instance throughout this year. Strategy Analytics reveals that Samsung'south telephone shipments have declined 13 percent in Q3 2018 YoY.
The shipments declined by 4 percent in Q4 2017. This twelvemonth, they were down ii percent in Q2, 2018 and 10 percent in the previous quarter. This goes to show that Samsung'due south flagship devices like the Galaxy S9 and Milky way Note ix haven't done enough to arrest the slide. The company's entry-level and mid-range handsets significantly contribute to its marketplace share but Samsung itself acknowledged recently that it's struggling in this segment as well.
Samsung's phone shipments go along to turn down
This confluence of the loftier-end not delivering the intended results and the mid-range coming under force per unit area continues to erode Samsung's lead. On the other hand, its Chinese rivals have thrived in the aforementioned menstruation. Huawei saw a 32.5 pct surge in smartphone shipments compared to Q3 2017. It accounted for 14.4 percentage of the smartphone market place in Q3 2018 compared to Samsung's twenty.1 percent.
This is the second time that Huawei has overtaken Apple tree for the second spot on the list. Xiaomi also registered a 19.ane percent year-over-twelvemonth increment in quarterly shipments. Huawei has a stated goal of overtaking both Samsung and Apple. It wants to become the pinnacle vendor of smartphones in the world and information technology continues to close in on that goal.
What'due south more impressive is that Huawei has been able to reach this position when it has essentially been alleged persona not grata in the United States. That unabridged lucrative market is basically closed off to Huawei. However, the visitor is within a fighting adventure of snatching the lead from Samsung.
Samsung is fast losing ground to these companies in the fundamental markets of China and India. It has recently revamped its strategy to improve compete in these markets. Samsung is now making more than affordable devices that are packed with technologies that nosotros haven't even seen in flagship devices.
The Galaxy A7 and Galaxy A9 are perfect examples. Samsung'south first triple and quad-camera smartphones are mid-range devices. It expects shipments to rising in Q4 2018 on the back of these handsets. Information technology volition also exist launching a foldable smartphone adjacent year to offer a unique product in the high-stop segment in addition to iii models of the Milky way S10.
Whether or not that would be enough to concord off the Chinese challenge remains to be seen.
Source: https://www.sammobile.com/2018/11/02/samsung-pressure-chinese-phone-shipments-decline/
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